At fruitful group we have sponsorship expertise covering the following areas:

• Sponsorship Acquisition;
  
• Sponsorship Activation;
  
• Sponsorship Property Sourcing & Aligning; and
  
• Sponsorship Rationalisation.

Click on any of the above items to view further details on our service offering.

With experience in recruiting blue chip brands for high profile events, fruitful group can deliver fruitful returns for your event, property or partnership.

We can create or update the organisations’ sponsorship policy, develop the prospect list, source the key decision-makers, prepare tailored compelling proposals, conduct face-to-face pitches, negotiate the terms, prepare legally binding contracts and facilitate the partnership.
 

Sponsoring an event or commercial property is only 80% of the job. Putting in place a suitable leveraging plan is paramount to ensure the sponsorship outcomes are maximised.

At fruitful group, we will recommend the most cost effective activation methods to match your objectives. We can manage the sponsorship right through implementation to post event analysis and re-negotiating the rights-fee.

Through our industry relationships, and a comprehensive calendar of Australian events on our database, we have fingertip access to properties seeking new sponsors and new commercial opportunities.

We can complete the research for our clients by brand alliance matching and recommending the best value properties that meet their core commercial objectives.
We have experience in negotiating rights-fees and can ensure our clients gain value-for-money in a property.

Sponsorship, as a specialised marketing discipline, can curtail profits, and even at times be unprofitable for an organisation. At fruitful group we can conduct a comprehensive rationalisation service. The evaluation will help to determine:

• the total potential revenue of your current sponsorship properties;
  
  
• the benchmark profit for your sponsorship properties, as set against industry standards;
  
  
• newly identified potential sponsorship properties;
  
  
• the profitability of your current sponsorship partners;
  
  
• devise a profitability template for future sponsorship packages;
  
  
• determine best course of action with the current situation and devise a long term strategy to acquire more out of your potential.
  
  

This can be from both sides of the fence, either a ‘sponsorship property’ point of view or a ‘sponsor’ point of view